NOTE: If you've got the basics and need help on the parts of the presentation and marketing plan paper you can move on to Part 2.
The first and most important thing to remember: You are trying to make the company you are marketing for more money than they are making right now. All of your marketing strategies are focused on this one goal. You back these strategies up with data: surveys, research, experience, and case studies.
For example, your client (the judge) has a beef processing plant and they want a new product to increase sales without building more capacity (hint: they want to make more money without spending any or little money). Solutions:
Here's how to evaluate all your ideas.
This is the first in a series of five posts, but this should get you started and on your way. More to come...in (Part 2)